Product carousels landed in ChatGPT this week. The feed you uploaded for organic visibility is now their ad inventory, and B2B is next. The free ride was the onboarding.
Aug 11, 2026
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The dark side of AEO right now...
Jul 31, 2026
How I make progress on AI search fast when the quarter is closing. The fastest plays to turn citations into pipeline, in the order I run them.
Jul 30, 2026
One line in Claude. Forty-six seconds. A scored teardown against eight competitors, with the buyer quotes underneath.
Jul 28, 2026
The interview loop, the work sample, the questions that reveal who can do the work, and the signals you can read in the first call.
Jul 23, 2026
Why the most important input in AEO is sitting in a settings panel you opened once.
Jul 21, 2026
Jul 20, 2026
Three parts. What it is, why it exists, and what it actually looks like. Part two is an argument you can use even if you never touch the product. Part three includes the screenshots where it fails.
Jul 16, 2026
I sit down operator to operator with Nick Lafferty, one of the first people to hold the Marketing Engineer title, to pressure-test what marketing engineering actually is.
Jul 13, 2026
Steal 'em.
Jul 6, 2026
Why the most comfortable lever in marketing is also one of the weakest.
Jun 22, 2026
A private market intelligence app, built over a weekend for the price of dinner, that refreshes whenever you want. Full prompt included.
Jun 16, 2026
