Head of Growth Marketing at Gamma. Ten questions on AEO: where citations come from, what the attribution can and can't prove, and what changes when agents start doing the buying.
Oct 1, 2026
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Self-guided demos let buyers in. The data they leave behind runs the deal.
Sep 24, 2026
Getting cited gets you on the shortlist. What happens when Muse asks the follow-up question your documentation can't answer?
Sep 22, 2026
New research from Profound shows how much AI recommendations change depending on who's asking. AEO teams need product marketing at the table.
Sep 14, 2026
How a weekly marketing mix model built on their own data found paid driving half their growth, and what it cost them to be wrong for so long
Sep 10, 2026
I'm at war with AEO automations that stop at production.
Sep 8, 2026
Where the errors come from, who owns the fix, and the first system that puts a number on it.
Sep 3, 2026
One button. Ninety seconds. Every buying theme in the CMS category, scored and clustered, with the verbatim buyer receipts underneath.
Sep 1, 2026
Embedded in your company to build AEO, marketing agents, messaging and positioning, growth channels, and marketing engineering
Aug 25, 2026
The August 8 retrieval change repriced two years of AEO strategy in a week. Here's the mechanism, and what to do about it.
Aug 24, 2026
AirOps just dropped data confirming what I've been watching in real time: my own posts and my clients' creators keep gaining ground in AI answers, while brand pages quietly lose it.
Aug 17, 2026
Product carousels landed in ChatGPT this week. The feed you uploaded for organic visibility is now their ad inventory, and B2B is next. The free ride was the onboarding.
Aug 11, 2026
