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How the best AI-native PMM and Brand operators are replacing $300k brand audits in hours
A private market intelligence app, built over a weekend for the price of dinner, that refreshes whenever you want. Full prompt included.
 • Josh Grant
Is Marketing Becoming Engineering?
A rant in r/b2bmarketing pulled 150+ comments and split the field down the middle. The fight is real. The framing is wrong. The companies are already…
 • Josh Grant
ChatGPT Traffic Jumped 60% Overnight. Here's What It's Really Buying.
ChatGPT referral traffic jumped 60% overnight. The clicks are not the win. They are the training data OpenAI needs to price the ads it is about to sell…
 • Josh Grant
Google Just Shipped AI Performance Reports in Search Console
It shows where you're cited, not whether you mattered. The clicks, conveniently, are none of your business.
 • Josh Grant
The llms.txt argument is the wrong argument
Google published two statements that look like a contradiction. They aren't. Here is what the file actually does, what my testing showed, and where the…
 • Josh Grant

May 2026

Benchmarking Turns AEO Into an Actual Channel
For the last 18 months...AI search has been the only performance channel in marketing running without a price discovery mechanism.
 • Josh Grant
Why Your Worst SEO Pages Could Be Your Best AEO Pages (Featuring Eli Schwartz)
Ranking still matters. Everything you did to rank doesn't.
 • Josh Grant
The New First Salesperson
How AI builds your buyer's shortlist before sales gets the lead
 • Josh Grant
Google Published Its AI Search Guide. The Headline Missed the Signal.
Reading the May 15 doc for what's true, what's positioning, and what's coming next.
 • Josh Grant
AI Search Visibility Is a Vanity Metric
The math is right. The prompts are wrong. How to fix the input layer every AEO program is missing.
 • Josh Grant
Organic Visibility Is the New Bid Floor
What actually shipped in OpenAI's May 5 launch, and why the brands who skipped AEO are about to discover the bill in the ad auction.
 • Josh Grant
Agentic AEO
Most AEO is open-loop. Here is what closed-loop looks like, drawn from companies I am working with right now
 • Josh Grant
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