New research from Profound shows how much AI recommendations change depending on who's asking. AEO teams need product marketing at the table.
Sep 14, 2026
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How a weekly marketing mix model built on their own data found paid driving half their growth, and what it cost them to be wrong for so long
Sep 10, 2026
I'm at war with AEO automations that stop at production.
Sep 8, 2026
Where the errors come from, who owns the fix, and the first system that puts a number on it.
Sep 3, 2026
One button. Ninety seconds. Every buying theme in the CMS category, scored and clustered, with the verbatim buyer receipts underneath.
Sep 1, 2026
Embedded in your company to build AEO, marketing agents, messaging and positioning, growth channels, and marketing engineering
Aug 25, 2026
The August 8 retrieval change repriced two years of AEO strategy in a week. Here's the mechanism, and what to do about it.
Aug 24, 2026
AirOps just dropped data confirming what I've been watching in real time: my own posts and my clients' creators keep gaining ground in AI answers, while brand pages quietly lose it.
Aug 17, 2026
Product carousels landed in ChatGPT this week. The feed you uploaded for organic visibility is now their ad inventory, and B2B is next. The free ride was the onboarding.
Aug 11, 2026
The dark side of AEO right now...
Jul 31, 2026
How I make progress on AI search fast when the quarter is closing. The fastest plays to turn citations into pipeline, in the order I run them.
Jul 30, 2026
One line in Claude. Forty-six seconds. A scored teardown against eight competitors, with the buyer quotes underneath.
Jul 28, 2026
