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LATEST POSTS

Today, we're launching Forward Deployed Marketing

Embedded in your company to build AEO, marketing agents, messaging and positioning, growth channels, and marketing engineering

Aug 25, 2026

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Josh Grant

ChatGPT Changed How It Searches. Six Days Later, Reddit Lost Its Citations.

The August 8 retrieval change repriced two years of AEO strategy in a week. Here's the mechanism, and what to do about it.

Aug 24, 2026

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Josh Grant

Invest in (Quality) Creators

AirOps just dropped data confirming what I've been watching in real time: my own posts and my clients' creators keep gaining ground in AI answers, while brand pages quietly lose it.

Aug 17, 2026

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Josh Grant

ChatGPT Ads Just Went Full Google Shopping. Here's the 2012 Playbook OpenAI Is Rerunning at 10x Speed

Product carousels landed in ChatGPT this week. The feed you uploaded for organic visibility is now their ad inventory, and B2B is next. The free ride was the onboarding.

Aug 11, 2026

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Josh Grant

Should You Fire Your AEO Agency?

The dark side of AEO right now...

Jul 31, 2026

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Josh Grant

The 30-Day AI Search Pipeline Recovery Sprint

How I make progress on AI search fast when the quarter is closing. The fastest plays to turn citations into pipeline, in the order I run them.

Jul 30, 2026

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Josh Grant