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LATEST POSTS

MUBI's dashboard was undercounting Meta by 13x

How a weekly marketing mix model built on their own data found paid driving half their growth, and what it cost them to be wrong for so long

Sep 10, 2026

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Josh Grant

The 5 AEO agents we run for our top clients

I'm at war with AEO automations that stop at production.

Sep 8, 2026

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Josh Grant

AI is wrong about your brand 20% of the time. Almost nobody is measuring it.

Where the errors come from, who owns the fix, and the first system that puts a number on it.

Sep 3, 2026

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Josh Grant

I built an AEO question mining engine in a day with Lovable. Here are the four prompts.

One button. Ninety seconds. Every buying theme in the CMS category, scored and clustered, with the verbatim buyer receipts underneath.

Sep 1, 2026

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Josh Grant

Today, we're launching Forward Deployed Marketing

Embedded in your company to build AEO, marketing agents, messaging and positioning, growth channels, and marketing engineering

Aug 25, 2026

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Josh Grant

ChatGPT Changed How It Searches. Six Days Later, Reddit Lost Its Citations.

The August 8 retrieval change repriced two years of AEO strategy in a week. Here's the mechanism, and what to do about it.

Aug 24, 2026

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Josh Grant

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