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LATEST POSTS

Would your ChatGPT Ads customers have bought anyway?

OpenAI is starting to work on the ChatGPT Ads measurement gap. Here's what I'd check before I put more money in.

Oct 8, 2026

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Josh Grant

StackedGTM Operator Series: A conversation with Ravish Agrawal

Head of Growth Marketing at Gamma. Ten questions on AEO: where citations come from, what the attribution can and can't prove, and what changes when agents start doing the buying.

Oct 1, 2026

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Josh Grant

Demo engagement data is the most valuable buyer data an enterprise org can get right now

Self-guided demos let buyers in. The data they leave behind runs the deal.

Sep 24, 2026

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Josh Grant

Muse and Instinct are raising the stakes for AEO. Can your brand survive the follow-up?

Getting cited gets you on the shortlist. What happens when Muse asks the follow-up question your documentation can't answer?

Sep 22, 2026

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Josh Grant

Your AI visibility went up. Your best customer still didn't see you. That's a product marketing problem.

New research from Profound shows how much AI recommendations change depending on who's asking. AEO teams need product marketing at the table.

Sep 14, 2026

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Josh Grant

MUBI's dashboard was undercounting Meta by 13x

How a weekly marketing mix model built on their own data found paid driving half their growth, and what it cost them to be wrong for so long

Sep 10, 2026

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Josh Grant

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