Why the most comfortable lever in marketing is also one of the weakest.
Jun 22, 2026
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A private market intelligence app, built over a weekend for the price of dinner, that refreshes whenever you want. Full prompt included.
Jun 16, 2026
A rant in r/b2bmarketing pulled 150+ comments and split the field down the middle. The fight is real. The framing is wrong. The companies are already hiring. Here is what is actually happening to the
Jun 11, 2026
ChatGPT referral traffic jumped 60% overnight. The clicks are not the win. They are the training data OpenAI needs to price the ads it is about to sell you.
Jun 10, 2026
It shows where you're cited, not whether you mattered. The clicks, conveniently, are none of your business.
Jun 4, 2026
Google published two statements that look like a contradiction. They aren't. Here is what the file actually does, what my testing showed, and where the real agentic work lives.
Jun 2, 2026
For the last 18 months...AI search has been the only performance channel in marketing running without a price discovery mechanism.
May 29, 2026
Ranking still matters. Everything you did to rank doesn't.
May 26, 2026
How AI builds your buyer's shortlist before sales gets the lead
May 20, 2026
Reading the May 15 doc for what's true, what's positioning, and what's coming next.
May 18, 2026
The math is right. The prompts are wrong. How to fix the input layer every AEO program is missing.
May 14, 2026
What actually shipped in OpenAI's May 5 launch, and why the brands who skipped AEO are about to discover the bill in the ad auction.
May 11, 2026
